Community Webs: Shared Tourism Marketing

Regional and/or sector specific tourism marketing on the Web can result in significant capacity building within a community, helping participants identify new markets and grow their businesses collectively.  The following tourism marketing components and custom solutions designed for use with traditional and non-traditional tourism partners can contribute in a meaningful way to the sustainability of rural economies.

Tourism organizations, associations, alliances, rural communities, tourism agencies consider the following tourism marketing opportunities:

Cluster Development: Competitors make strange, but wonderful bedfellows. Profit and grow with competitors through value-added-partnerships and strategic alliances.  Learn how clustering for tourism marketing leads to enhanced product development, improved sales and greater profit margins based on our successes with www.paddlingontario.com  & other partnership initiatives.

Seed Partnerships: Bring together an eclectic mix of the best in your community to market tourism together.  Experience what one another have to offer. Learn how to collaborate in product development in entirely new and effective ways and build relationships with like-minded businesses in a virtual stewpot of creativity.

Community Webs: Every business can benefit from the Web, but not every business needs a dedicated Web presence for tourism marketing.  Learn how to work with traditional and non-traditional partners to create a shared Web site that earns the clicks of your Ideal community guests and enhances the bottom line for all partners.

Event Planning 101 - Learn how to create festivals and special events with National Media Appeal from the creator of the South River Black Fly Hunt. Discover the secrets of getting earned media attention for free tourism marketing, learn to promote and market your event on a shoestring budget, and generate regional and national interest.

Narrowcasting: Decide on the guests you wish to serve, refine your community products to appeal to your niche(s).  Craft tourism marketing web content that meets the expectations of your target market. Improve sales, decrease marketing costs, and get the business you want for your community.

Quest for the Golden Compass - an Appreciative Inquiry: Heal community disharmony and create a network of support. Discover the wonderful people and things in your community, dream the future together, and design and map your destiny.